What's a benchmark? What's a baseline? What's the frackin' difference between these things? If you've ever been stuck in a meeting with someone who asks for a benchmark, chances are they have not a clue what they are saying. This episode is a response to a listener's inquiry to firstname.lastname@example.org. This episode is formally sponsored by our good friends at www.flood.io and www.hpe.com - give them a visit to find out more about what they do.